Generate awareness to client’s 2016 new Fall Winter DIESEL Main Collection and in-store events to drive consumers to store locations.
WIn addition to one Kiosk coverage network, TRIGGER-One selected 2 hyper local subway networks in the nearest vicinities to the 7 Points of Sales of the Fashion Brand. Women and men were targeted together through three OOH AND DOOH networks combining different creatives featuring females and men wearing fall winter new collection outfits.
Consumers were located through hyperlocal in-store targeting, geo conquesting competitor locations, and retargeting P.O.I.s where more consumers can be reached. According to TriggerONE© geofencing analytics, 7 client’s Flagship stores and Point of Sales (100% in total) were targeted by the campaign within a 500 m distance. This campaign generated 92.572.600 impressions per 14 days with a repetition of 6,6 and a coverage of 73 %.