The proven successfulness of last year’s campaigns in Paris, London and Berlin has led Andalucía approach TRIGGER® to create a much more prominent and global OOH campaign this year. The brief was to promote Andalucia Summer destinations in London targeting all potential consumers planning holidays outside of the UK during Spring Summer seasons and encourage potential travelers to visit the many different areas of the region.
Our Solutions With the help of TriggerONE®, our cloud-based OOH planning and buying tool, we have designed a sound and highly effective campaign that involves the best digital screens in London according to our client’s needs.
Amazing Results In almost 24 weeks, -PICCADILLY - A totally unique opportunity to place Andalucia at the advertising heart of the UK. COVENTRY HOUSE -Piccadilly Circus is the busiest and most easily recognizable junction in the world and this screen is perfectly located to offer full and uninterrupted visibility to all passers-by. Combined with DOOH located on Cromwell Road, Canary Wharf Financial district, Borough High Street, Lambeth Palace Road we delivered the very best coverage of the Capital of the United Kingdom.